Today my news feeds were covered by posts about a video by filmmaker Tatia PIlieva who pretended she ‚asked twenty strangers to kiss for the first time’.
The video is well done. And it has quickly gone viral because life and love are really that wonderful.
But it’s not real.
The ’strangers’ are actually paid models, rock stars, actresses in a viral ad for clothes. Yes, they are just acting. It’s FAKE, not love. It’s not random at all and unfortunately this could NOT happen to anyone every day.
And THAT’S the reason why half of the internet is so completely crazy about that fake video and finds it soo beautiful. They are NOT REAL PEOPLE but everyone thought they were.
We take ads for real life!
The saddest part is that everyone - even mainstream media and indie blogs - fell for it. While we were thinking we shared a beautiful piece of art with our networks we were abused to spread a viral ad for free. Media competency = ZERO.
And even worse: The same people who always whine about photoshopped models in ads now pretend ‚it’s beautiful anyway! it doesn’t matter if it’s acting or real...’ instead of getting angry about being abused to spam the internet with a viral ad with photoshopped models pretending they were strangers kissing for the first time. HELLO?!
THAT’S HOW VIRAL ADVERTISING WORKS!
If I would make a first kiss video with the first 20 random people I meet on the street - that would be MUCH MORE beautiful! And much less viral: most people simply wouldn’t believe that it’s true...
Pimm’s Girl Comedy reacted promptly and parodies First Kiss:
And again, now with real strangers:
And now - for the sake of completeness - the original: